Privacy policy

The Alley Arts & Conference Centre is part of Derry City and Strabane District Council which includes the Directorates of Environment and Regeneration, Business and Culture, and Health and Community.

Derry City and Strabane District Council takes its data protection responsibilities very seriously. It takes care to ensure that any personal information supplied to it is dealt with in a way that complies with the General Data Protection Regulations and the new Data Protection Act 2018.

The Council has a legal duty to provide certain public services/tasks and, to this end, may use the information you have provided to do so.

The information you supply will principally be processed for the purpose for which it has been provided. If it is being used for any other purpose you will be informed and your explicit consent will be sought if required (sometimes the law allows us to use it for other legitimate purposes).

Derry City and Strabane District Council will:

  • only use your information to carry out its statutory duties or tasks in the public interest
  • only ask for what information is absolutely necessary to allow it to carry out its duties
  • only use your information for the purpose that you provided it for (we cannot normally use it for anything else without your permission)
  • provide you with sufficient information to make a choice when your consent is required and only use it if you have clearly "opted-in"
  • store and maintain your personal information only for as long as it is required
  • store and maintain your personal information in a secure manner
  • dispose of your information if you ask us to do so (and we no longer need to keep it)

What Information We Collect

The personal information that we collect includes:

  • name, title,
  • contact details: address, telephone numbers, email address
  • transaction history (we never store your whole card number, although we may keep a note of the last four digits to help us identify transactions
  • access requirements (for example if you require wheelchair access, audio description, BSL interpretation, or any other access requirement) and whether you have a disability
  •  details of visits to our website including traffic data, location data, operating system, browser usage, and the resources that you access
  • image and likeness (as captured on our CCTV cameras and in photographs and videos we use for promotional purposes)

You give us your information when you buy a ticket, make a purchase from our craft collective shop or buy a piece of art from one of our exhibitions, buy something online, sign up for one of our events, update your preferences on our website, or communicate with us. We also keep your details when you sign up to receive emails from us. If you have signed up to our Access Scheme we will note this in your customer record.

We keep a record of the emails we send you, and we may track whether you receive or open them so we can make sure we are sending you the most relevant information. We may then track any subsequent actions online, such as buying a ticket.


The Alley Theatre website uses cookies to help us make our site more user friendly.

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie (third party cookie). They are used by us to help our users navigate this website efficiently and perform certain functions. Due to their core role of enhancing or enabling usability or site processes, disabling cookies may prevent users from using certain parts of this website. If you'd like to learn more about cookies and how to manage them you can visit

Why am I suddenly being warned about cookies?

Although cookies have been used for years, the EU announced a change in the law that on the 26th May 2012 websites must inform visitors that cookies are collected and for what purpose.

What information is collected and stored.

Cookies are used to store information on how you navigate the webpage, i.e. what link has been clicked. This information is sent to our Google Analytics and we use insights from this to improve navigation of the webpage, making it more user friendly for you. These cookies expire after 24hours.

No Third-Party Cookies are stored or created.

How can I stop cookies from being stored on my computer?

How you manage cookies will depend on your web browser. Note that if cookies are not enabled on your computer your browsing experience may be limited. Each browser is different, so to learn how to change your cookie preferences find the web browser that you would normally use below:

 Microsoft Internet Explorer

 Mozilla Firefox

 Google Chrome

 Apple Safari

This is a list of the most popular web browsers on the market. If your web browser is not on the list, search for an official tutorial online or seek an IT professional.

The Alley Theatre holds no responsibility for the content of external sites.

The information which you supply us it treated with the highest level of confidentiality and complies with the Data Protection Act 1998. We will only keep the minimum amount of personal information on our system that we need in order to perform our duty. You will need to be aware that if we are requested by the police or government authority investigating suspected illegal activities to provide your Personal Information then we are entitled to do so.

Social media

We use social media to broadcast messages and updates about events and news. On occasion we may reply to comments or questions you make to us on social media platforms. You may also see adverts from us on social media that are tailored to your interests. See our cookie policy for further information.

Depending on your settings and the privacy policies used by social media and messaging services like Facebook, LinkedIn or Twitter, we may receive non-personally identifying demographic or analytical information from these services that enables us to better understand the reach and effectiveness of our advertising.

Third party organisations

In order to process your order we share your data with mailing houses. In order to carry out audience development research we also share your booking data with audience development agencies, please let us know if you wish for us not to do so.

How we keep your details safe and secure

We maintain a customer relationship management (CRM) system to hold contact details and a record of your bookings with The Alley Theatre such as ticket purchases.. Where possible we aim to keep a single record for each customer.

We always seek to hold your data securely. Access to customer information is strictly controlled. The CRM system can only be accessed by people who need it to do their job. Certain data, for example sensitive information, is additionally controlled and is only made visible to members of staff who have a reason to work with it

Our basis for processing your personal information and what we use it for

We aim to be clear when we collect your data and not to do anything you wouldn’t reasonably expect.

We may process your personal data because it is necessary for the performance of a contract. For example, if you make a purchase.

We may process personal data because it is in our legitimate interests to do so. For example to tailor our communications to you and/or to give you an exceptional experience at our events. We may also collect information about how you use our services (including our website) to analyse our customer base and improve our processes. The Alley Theatre also records and uses film, photographs and audio for promotional purposes on its website, social media accounts and other formats under its legitimate interests basis for processing where it would not be necessary, appropriate or practicable to obtain your specific consent (for example, we may seek specific consent for prominent or impactful uses, but typically not for group shots, background inclusion or internal use).

Giving you control

We may tell you about up coming events or up to date information about the Alley Theatre.

We make it easy for you to tell us how you want to hear from us (by logging onto our website and updating your preferences in the "My Account" section) or by telling our Box Office team over the phone or in person. You can opt out from these marketing communications at any time - every email sent to you will tell you how to do this.

If you have opted out of marketing communications, we may still get in touch with you. For example we may email you to give you important information about the events you’ve booked or to tell you about any changes.

How long do we keep your information?

We retain your information for all long as necessary or until you tell us not to. You have the right to contact us anytime to update or asked to be removed for our systems.

Your rights

  • to obtain access to, and copies of, the personal data that we hold about you
  • to require that we cease processing your personal data to require us not to send you marketing communications
  • to require us to correct the personal data we hold about you if it is incorrect
  • to require us to erase your personal data

Contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

The Alley Theatre
1a Railway Street
Co Tyrone
BT82 8EF
Tel: 028 71 384444

 The Alley Theatre is partnered with Derry City & Strabane District Council and their privacy policy can be found here 

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